TRANSFORMERS
ALT-MODES

As a member of the Transformers Branding team, I played a key role in developing the brand statement that differentiates Transformers Alt-Modes from the broader Transformers line. This unique iteration of the Transformers universe emphasizes playful illustrations to clearly communicate the product concept and highlight the characters in each wave.

Collaborating closely with vendors, I led the creative direction and ultimately designed the packaging for this new line look. Additionally, I compiled and developed the Alt-Modes brand guide, which established guidelines for asset usage and introduced the brand’s distinctive emoticon language.