While working on the Transformers Branding team I helped in creating the brand statement that would differentiate Transformers Alt-Modes from the rest of the Transformers line. This fun iteration of the Transformers universe relies heavily on fun illustrations to communicate what the product is and who is in each wave. Working with vendors I led the direction and eventually created the packaging for this new line look. I compiled and created the Alt-Modes brand guide that showcased how the created assets would be used and their language of emoticons.